AcademyTHE FLOW ARCHITECTURE OF A PROJECT

Flow ModelThe course on the Flow ModelThe Flow Principle

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01UNDERSTANDSpark · Pulse

02CONCEIVEPattern

03DESIGNTension · Release

04PRODUCEIntegration

05EVALUATEEmergence · Interference

Outside

⇅with the client

Strategy & marketing

↓to Design

⇅with Design

Copy

Copywriting

Copywriting Typografie

⇅with Strategy & marketing

⇅with Design

↑to Strategy & marketing

Design

Visuelle Kommunikation Informationsdesign Packaging Design UX & UI Design

Editorial Design Typografie Fotografie & Bildrechte Motion Design UX & UI Design Barrierefreiheit

Packaging Design

Designanalyse

⇅with Production & tech

↓to Production & tech

Production & tech

Learning paths

↓ ↑ Handoff: once, with direction⇅ Ping-pong: back and forth until it resonates transition tool window open in curation (closed) not started · started · completed critical point course (round, with mark) tool (window shape, opens a window) tool box: hover or tap shows the tools