Design Thinking

Glossary

GLOSSARY

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German – English Terms

From A to Z. English technical term small above the German one.

All technical terms of the course from A to Z. On each card, the English technical term is written small at the top, followed underneath by the German term and its explanation.

A

AFFINITY MAPPING

Affinity mapping

Grouping findings by topic or relevance.

B

BRAINSTORMING

Brainstorming

Gather ideas in a group without evaluating them immediately.

BRAINWRITING

6-3-5 Brainwriting

Six people write three ideas each over five rounds, developing them further in writing.

C

CRAZY 8S

Crazy 8s

Eight idea sketches in eight minutes.

CUSTOMER JOURNEY MAP

Customer Journey Map

Representation of all the steps and touchpoints a person has with an offering.

Thu

DESIGN CHALLENGE

Design challenge

The task a team is working on, framed as an open question.

DESIGN THINKING

Design Thinking

Human-centred, iterative approach to solving complex problems.

Divergent thinking

Divergence

Opening and expanding possibilities.

DOUBLE DIAMOND

Double Diamond

Design Council process model with two phases of opening and closing.

E

EMPATHY MAP

Empathy Map

Grid of what a person says, thinks, does and feels.

F

FEEDBACK CAPTURE GRID

Feedback grid

Four feedback fields: What I like, Wishes, Questions, Ideas.

FIDELITY

Fidelity

How close a prototype is to the finished product.

H

HOW MIGHT WE

How might we

"How might we...?" question that turns a problem into a design challenge.

I

ITERATION

Iteration

Repeating a process step using the insights gained from the previous run.

CONTEXTUAL INQUIRY

ITERATION

Contextual interview

On-site interview carried out while the person completes their task.

K

CONVERGENT THINKING

Convergence

Select and condense.

L

LOW FIDELITY

Low-fidelity

A simple, fast, and affordable prototype.

N

NUF TEST

NUF test

Evaluation of ideas based on novelty, usefulness, and feasibility.

P

PERSONA

Persona

A fictional, research-based persona representing a target audience.

POINT OF VIEW

Point of View

Precise problem statement from a persona's perspective: persona, need, insight.

PRODUCTION BLOCKING

POINT OF VIEW

Production bottleneck

In groups, only one person can speak at a time; ideas get lost in the process. Quiet individual work makes up for this.

PROTOTYPE

Prototype

A tangible version of an idea to answer a question.

DOT VOTING

Points enquiry

Silent voting with a limited number of points.

QUICK WIN

DOT VOTING

Quick win

High-impact, low-effort idea to be implemented first.

S

SCAMPER

SCAMPER

A creativity technique with seven guiding questions: substitute, combine, adapt, modify, put to another use, eliminate, reverse.

SHADOWING

Work shadowing

Shadowing and observing someone for a period of time without intervening.

STAKEHOLDER MAP

Stakeholder Map

Overview of all stakeholders and parties concerned.

STORYBOARD

Storyboard

Picture story showing how a person experiences a solution.

W

IMPACT-EFFORT MATRIX

Impact-effort matrix

Sorts ideas according to expected impact and required effort.

THE WIZARD OF OZ

The Wizard of Oz

Prototype in which a human secretly simulates the technology.

DESIRABILITY · FEASIBILITY · VIABILITY

THE WIZARD OF OZ

Desirable, feasible, viable

Three perspectives that a solution must satisfy: human, technical, economic.