German – English Terms
From A to Z. English technical term small above the German one.
All technical terms of the course from A to Z. On each card, the English technical term is written small at the top, followed underneath by the German term and its explanation.
A
NET, FLAT LAYOUT
Processing
The flat, laid-out shape of a box with all panels and flaps before it is folded.
ALLERGEN
Allergen
Substance capable of causing allergies or intolerances; must be highlighted in the ingredients list.
Press proof
Proof
Press proof on the printing press using the original material, prior to the production run.
Job specification
Job specification
Overview of the functions and properties that packaging must fulfil.
TEAR STRIP
Tear strip
Strip or thread that allows a cardboard box to be opened without tools.
CRASH-LOCK BOTTOM
Crash-lock base
Pre-glued base that automatically forms when the box is assembled.
B
FIRE BLOCK
Fire block
A cohesive block of colour on the shelf, created by a large number of identically designed packages.
Thu
DISTINCTIVE BRAND ASSET
Distinctive Asset
A distinctive brand element, such as a colour, shape, or character, that on its own evokes the brand.
E
EAN BARCODE
EAN barcode
Machine-readable code with the item number (GTIN), which is scanned at the checkout.
Tuck flap
Tuck flap
Flap on the lid or base that is tucked into the box to close it.
F
FOLDING CARTON
A cardboard box that is printed, die-cut and glued flat, and only erected during filling.
APPROVAL, SIGN-OFF
Approval
Written confirmation that the print data, colours, and details are correct ('press-ready' / 'ready to print').
H
HAPTICS
Feel
How packaging feels: surface texture, weight, resistance when opening.
Principal Display Panel
Principal display panel
The surface that faces the customer on the shelf and displays the brand, product, and variety.
K
CATEGORY CODE
Category code
Typical colour, shape, or visual style of a product group by which it is recognised.
GLUE FLAP
Adhesive tab
A narrow strip used to glue the body of a folding carton into a sleeve.
L
GRAIN DIRECTION
Direction of travel
The direction in which the fibres lie in paper or board; affects folding and stability.
Food Information Regulation
Food Information Regulation
Swiss ordinance (FIO) governing the information that must be displayed on food products.
Lot, batch
Go
Identification of a production batch that allows goods to be traced if problems arise.
M
BEST-BEFORE DATE
Best before date
Date up to which a food product retains its specific properties when properly stored.
Mock-up
Mock-up
Physical model of packaging to evaluate its visual impact, proportions, and handling.
MONO-MATERIAL
Mono-material
Packaging made from a single material that is easier to recycle.
N
NET QUANTITY
Net quantity
Quantity of contents without packaging, specified in g, kg, ml or l.
NUMBER UP
Benefits
Number of identical layouts that fit on a single print sheet.
P
PRIMARY PACKAGING
Primary packaging
Packaging in direct contact with the product, such as the inner bag.
PROOF
Proof
Colour-accurate proof, usually digital, for checking prior to printing.
R
RECYCLABILITY
Recyclability
Suitability of packaging to be collected, sorted and processed into new material.
SHELF IMPACT
shelf impact
How effectively packaging stands out on the shelf and grabs attention (shelf impact).
CREASE LINE
Crease line
Embossed line along which the cardboard is neatly folded.
Quiet zone
Quiet zone
Clear, light margin to the left and right of the barcode that the scanner requires for reading.
S
NAME OF THE FOOD
Product description
Mandatory information describing what the food is, irrespective of the brand name.
SECONDARY PACKAGING
Secondary packaging
Packaging that encloses one or more primary packagings, such as a folding box.
CUTTING DIE, CUTTER GUIDE
Cutting die
Tool and drawing showing all cutting, creasing, and perforation lines of a packaging.
Cut line
Cutter guide
Line along which the die-cutter cuts through the cardboard.
TUCK-IN END
Push-in fastener
Closure where the lid or base is inserted into the box using a tuck-in flap.
U
OVERPACKAGING
Overpackaging
More material or volume than is necessary for protection and information.
UNBOXING
Unboxing
The unboxing experience, particularly with online shopping deliveries.
V
VARIANT SYSTEM
Variant system
Design rules according to which varieties within a range differ while still belonging together.
Shipping packaging
Shipping packaging
Outer packaging that bundles and protects products for storage, transport and shipping.
W
BLANK SAMPLE
White sample
Unprinted, die-cut sample made from the original material to test the construction and fit.
Corrugated cardboard
Cardboard made from a fluted layer between flat liners; lightweight, sturdy, and the standard for shipping boxes.