German – English Terms
From A to Z. English technical term small above the German one.
All technical terms of the course from A to Z. On each card, the English technical term is written small at the top, followed underneath by the German term and its explanation.
A
PARAGRAPH STYLE
Paragraph format
Saved formatting for entire paragraphs, such as font, size, line spacing, and indents.
ART DIRECTION
Art Direction
Responsibility for the visual concept of a publication and its implementation in every issue.
OUTER MARGIN
Outer pier
Outer margin of a page between the type area and the trim edge.
B
ACCESSIBILITY
Accessibility
Design that enables people with disabilities to access content, for example through contrast and structure.
CAPTION
Caption
Short text accompanying an image that explains what, who, where and when is being depicted.
PHOTO CREDIT
Image credits
Indication of the image creator, such as 'Photo: Noah Frei'.
CROP
Cropping
The selected crop of an image; determines what is shown and where the viewer's eye is drawn.
JUSTIFIED TEXT
Justified text
A type of typesetting where all lines are of equal length; word spacing is adjusted accordingly.
Inner margin
gutter
Inner margin of a page towards the binding.
C
Cover line
Cover line
A short cover teaser that piques curiosity about a story inside the magazine.
Thu
TABLE FOOTBALL
Kicker
Short line above the title, indicating the section, location or topic.
SPREAD
Double-page spread
Two facing pages that are seen together when opened.
F
FLATPLAN
Flat plan
Overview of all pages in an issue in reading order, for planning content and advertisements.
RAGGED RIGHT
ragged text
Typesetting style with equal word spacing and lines of varying length, usually left-aligned.
BOTTOM MARGIN
Footbridge
Bottom margin of a page, usually the largest of the four margins.
G
BASELINE GRID
Baseline grid
A grid of horizontal lines spaced at line-height intervals, on which all lines of text sit.
BODY TYPE
Base font
Font in which the main body of text is set.
GUILLEMETS
Guillemets
Guillemet-style quotation marks «…», standard in Switzerland.
H
En dash
En dash
Dash used as an en dash and for ranges, longer than a hyphen: 9–12 am.
I
SIDEBAR
Info box
Sidebar set apart from the main text with facts, service information or background details.
Running headline
Running head or line in the top margin that names the section, chapter or title of the publication.
K
TOP MARGIN
Head margin
Top margin of a page between the edge of the sheet and the type area.
L
STANDFIRST
Lead
Introductory, highlighted paragraph following the title, summarising the article.
READING MODE
Interpretation
The way a text is read, such as linearly, for information, or for reference.
LIGATURE
Ligature
A combination of two letters into a single form, such as fi or fl.
M
MASTHEAD
Legal Notice
Lettering of the publication title on the cover, identical in every issue.
MICROTYPOGRAPHY
Microtypography
Microtypography: characters, spacing, dashes, quotation marks and hyphenation.
MODULAR GRID
Modular grid
Grid that divides the type area into columns and rows of equal-sized fields.
Page
Page number, usually placed in the bottom margin or outer margin.
P
PULL QUOTE
Pull quote
Featured quote from the text that serves as an additional entry point.
R
RESPONSIVE DESIGN
Responsive Design
Design that automatically adapts to different screen widths.
SECTION
Category
A recurring section of a publication with a fixed position and its own structure, such as the agenda.
S
TYPE AREA
Type area
Area of a page on which text and images are normally positioned, bounded by the four margins.
HYPHENATION
Hyphenation
Hyphenation of words at the end of a line to avoid gaps or uneven ragged edges.
GUTTER
Column spacing
The space between two columns, also colloquially known as the gutter or column gap.
STYLE SHEET
Style sheet
An umbrella term for paragraph and character styles that define formatting centrally.
T
THUMBNAIL
Thumbnail
A significantly reduced preview of an image or cover, for example in a feed or web shop.
TYPE SCALE
Typographic scale
A series of font sizes derived from each other by a fixed ratio.
Z
CHARACTER STYLE
Character format
Saved formatting for individual characters or words, such as italics or small caps.
LEADING
Line spacing
Distance from baseline to baseline, specified in points or as a percentage of the font size.
MEASURE
Line length
Length of a line, usually counted in characters; around 45 to 75 characters are easily readable.
SUBHEADING
Subheading
A heading within a text that provides structure and creates new entry points.