Layout & Pre-press
Key question
How do I transfer data so that nothing can go wrong?
In the end, it comes down to the proof, sign-off, and handover. A proof shows what the final result will look like. Sign-off makes it binding. The handover ensures that all the information is successfully delivered.
Learning objective: You can assess a proof, obtain approval, and hand over data completely.
The screen is deceptive, the proof is not.
8.1 / Proof Types
Each proof shows something different.
Depending on the order, there are various proofs available. They differ in cost, effort, and what they reliably show.
01
Soft proof
Colour-accurate preview on a calibrated monitor.
02
Colour proof
Colour-accurate printout with control strip.
03
Dummy sample
Samples on the actual paper, with genuine binding.
Sometimes you're there in person for the press check at the printing press. It’s well worth it for spot colours, fine art prints and large print runs.
Proof before edition.
8.2 / Quality and Approval
Check in categories.
Before submission, a structured quality check broken down into categories is well worth doing. That way, nothing is left to chance.
The 'OK to print' approval is binding sign-off by the client. Any errors discovered after this point are at her expense. Therefore, ensure you obtain every approval in writing.
Check first, then approve.
8.3 / Handover
What is not included will be missing.
Handing over to the printer includes the PDF, details on paper, print run and finishing, deadlines, and a contact person. For digital projects, this also entails colour values, licensed fonts, and development specifications.
Open data is packaged neatly: complete with links and fonts, as far as the licence permits. A brief handover document explains the structure and key details.
Handed over in full, confirm in writing.
Exercise
Complete a project
Task: Complete the programme project.
STEP 1
Obtain a proof and evaluate it.
STEP 2
Check everything with the quality check.
STEP 3
Obtain written approval.
STEP 4
Assembles the handover package for the print shop and archive.
Evaluation: What would you clarify earlier in the next project?